Watch: A Celebration of Mothers & Daughters ︎

Refinery 29 is a digital media and entertainment company with a mission to be a catalyst for women to feel, see, and claim their power. We produced videos for their digital campaign around Mother’s Day, celebrating mother-daughter duos who are breaking gender stereotypes and inspiring people to think differently.

The mother-daughter duos were partnered with Samsung’s wearables technology line which they use to aid the efficiency of their process.

This project meets the following UN Sustainable Development Goals (SDGs):

Positive Impact:

Female empowerment through a campaign that challenges gender, career and cultural stereotypes while celebrating mother-daughter bonds and doing what you love.


1 long-form 90 second video
3 short-form Facebook videos
6 Instagram cut-downs
6 SnapChat cut-downs with visual effects
Optional subtitles in English and German

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