REFINERY29 & SAMSUNG
Watch: A Celebration of Mothers & Daughters ︎
Refinery 29 is a digital media and entertainment company with a mission to be a catalyst for women to feel, see, and claim their power. We produced videos for their digital campaign around Mother’s Day, celebrating mother-daughter duos who are breaking gender stereotypes and inspiring people to think differently.
The mother-daughter duos were partnered with Samsung’s wearables technology line which they use to aid the efficiency of their process.
This project meets the following UN Sustainable Development Goals (SDGs):
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The mother-daughter duos were partnered with Samsung’s wearables technology line which they use to aid the efficiency of their process.
This project meets the following UN Sustainable Development Goals (SDGs):
Positive Impact:
Female empowerment through a campaign that challenges gender, career and cultural stereotypes while celebrating mother-daughter bonds and doing what you love.
Deliverables:
1 long-form 90 second video
3 short-form Facebook videos
6 Instagram cut-downs
6 SnapChat cut-downs with visual effects
Optional subtitles in English and German
Female empowerment through a campaign that challenges gender, career and cultural stereotypes while celebrating mother-daughter bonds and doing what you love.
Deliverables:
1 long-form 90 second video
3 short-form Facebook videos
6 Instagram cut-downs
6 SnapChat cut-downs with visual effects
Optional subtitles in English and German
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